Financial advice will be cheaper if people pay for it all up front, rather than over the life of the product being purchased, according to a VAT Guidance Note issued by the ABI on Friday. If investors do not want to pay for financial advice up front, future ongoing payments will be subject to VAT and hence will cost 20% more (or 17.5% more for advisory services supplied prior to the date of the VAT rate rise on 4 January 2011). These rules apply now but will become a major issue when the Retail Distribution Review is implemented and commission is eradicated.